“Your staff at USF is by far the absolute best I have EVER seen. As you know focus groups can be a nightmare, the first day was flawless…they made it look easy with a tough client to boot! The work that went on behind the scenes to prepare for this high profile project was very obvious.”

National Casual Dining Restaurant
Taste Test

QUALITATIVE INTERVIEWS

We provide a variety of settings to help bring your data to life with qualitative insights for clients looking for more in-depth/qualitative data.

Mini-Focus Groups consist of 4 to 6 respondents each
- Up to 4 groups per day
- Interviews last between 30 minutes and 1 hour
Sampling of quantitative respondents as peel-off 1-on-1’s
Clients can provide their own moderator or we can provide one of our own
Clients can view interviews via live webcasting

QUAL/QUANT

Clients often follow-up their qualitative interviews with quantitative—all in one setting—all in one trip.

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